About us
More than cheaper options, we focus on what’s right for your business that supports you now and as you grow.

Our Core Values
At CoverB, our value is clarity over complexity, people over policies, and long-term trust over quick wins.
Our Vision
To be the most trusted business insurance partner for SMEs across the UAE, one that listens first, delivers only what’s truly needed, and redefines what human-first protection looks like in a digital world.
Our Mission
To simplify and humanize business insurance for SMEs by offering tailored coverage based on real needs, not assumptions. We combine smart digital tools with personal expertise to deliver clarity, trust, and long-term value.