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Insuring “Branded Residences”: Special Protection for Elite Living

February 10, 2026

6:13 PM

Insuring “Branded Residences”: Special Protection for Elite Living

Dubai has the world’s highest concentration of Branded Residences. Whether it’s a Bvlgari villa, an Armani apartment, or a Ritz-Carlton penthouse, these homes are different. You aren’t just buying a room; you are buying a “Brand Standard.” This means if a fire happens, you can’t just replace the kitchen with standard wood. It must be replaced with the exact brand-specified materials. This requires specialized property all risk insurance.

The “Agreed Value” Necessity

For a branded home, the market value is much higher than the physical build cost. You are paying for the brand name and the elite service. In 2026, CoverB works with specialized property all risk insurance coverage providers who offer “Agreed Value” policies. This means if the worst happens, the payout is based on the high prestige value of your branded asset, not just a generic construction estimate.

Bespoke Interior Fittings

Branded residences often feature custom furniture and art that are part of the original design. These items are hard to replace and very expensive. A standard policy often has limits that are too low. At CoverB, we ensure your property all risk insurance includes “Bespoke Fitting” cover. This guarantees that your Armani home stays an Armani home, even after a repair.

High-Limit Liability for High-Profile Guests

If you own a branded residence, you likely host high-profile guests. If an accident occurs on your property, the legal stakes are higher. Our elite plans include enhanced Public Liability limits, often starting at AED 10 million. We provide the “Concierge Level” of insurance that matches the lifestyle you’ve invested in.

Protect Your Brand Investment

A branded home deserves branded protection. Don’t settle for a generic policy for a unique asset. Visit https://coverb.ae/property-insurance-in-dubai/ to talk to our luxury property specialists today.